Profession News
Chen Yi, General Manager of Baifu: Our market target in 2019 is very clear!!!
Add Date:2019/3/13 Clicks:
In recent years, the brand competition in the automotive audio and video industry has become more and more intense, and various styles of fever equipment have sprung up everywhere. Brands show their own ingenuity and play an important role in order to be close to owners and consumers. Dongguan Baifu has won the agency rights of American diamond and Italian Roman War God on the basis of Rebecca car sound and DJ sound insulation. After more than a year of development, the auto audio chain of the audio terminal has gradually gained its fame in the industry through the product operation of Baifu and the publicity of Baifu's team.
In 2019, what goals does Bev set for itself in terms of brand, product, channel construction and consumer construction? Hereby, CarCAV Auto Video Network specially interviewed Chen Yi, the general manager of Baifu, a young and promising expert in car sound modification.
Chen Yi, General Manager of Baifu
CarCAV: In 2018, Bev's market voice was active. In 2019, will Bev still focus on channel services through the "Internet plus" model?
Chen Yi, General Manager of Beuf: In the past two years, Beuf's team has gone all the way and really done a lot of work in the promotion of stores. The Internet plus channel service model in 2018 has been recognized by many channels.
In the Internet era, Baifu has always required itself to keep pace with the times, and has a detailed plan for the advertising of the series. For example, in 2018, we targeted the naming of professional car racing competitions and car audio competitions, made accurate consumer promotion, followed the pace of Internet communication, and achieved good brand improvement results.
In 2019, Bev will continue to make more investment layout in the promotion of Internet brands, strengthen the Internet drainage and investment, directly break through the contact barriers between Bev's brands and C-end consumers, and effectively make more fever owners know, know and love HIFI audio equipment such as Bev's brand Rebecca car audio and the newly introduced American Diamond car audio. Through a series of optimized brand promotion and drainage, Baifu also hopes to complete the leap from online drainage to offline drainage for the majority of cooperative customers in 2019, so as to achieve win-win and development with the B-end channel.
(I)
CarCAV. How does the car audio chain of the audio dock operate in the new year?
Chen Yi, General Manager of Baifu: The audio terminal chain has only been established for one year. We must admit that it is still a young auto audio chain brand. In fact, our team's planning for the audio dock chain in the past year is still a preliminary stage of layout. However, joining the chain is bound to be a core project of Bev in the future.
Baifu is a team that is good at summarizing and creating. Whether it is the product brand, the management and marketing mode of the store, the technical strength of the store, etc., it has a very strong franchise advantage.
Through the mode of joining in the chain, more start-up stores and cooperative stores will be able to successfully operate stores with a greater probability through the support of the audio terminal chain, so that more start-up stores and cooperative stores can stand on the shoulder of the giant "audio terminal" and help the stores to stand on the top of the auto audio refitting market of Baige. The audio terminal has this confidence and strength.
In 2019, we will give priority to joining partners in the dealer cooperation team of Bev system, and welcome more like-minded friends to join us, so as to realize the symbiosis and win-win of Bev family. I believe that under the operation of Bev team, audio terminals will blossom everywhere one after another, becoming the leader of auto audio franchise chain.
(II)
CarCAV: Rebecca car audio is the core of the brand operation of Bev. What kind of product layout will Rebecca have on the product end in 2019.
Chen Yi, General Manager of Baifu: This year is the tenth anniversary of the establishment of Rebecca Auto Audio. Over the past ten years, thanks to the ingenuity of its products, Rebecca has been deeply loved by consumers in the market, and its popularity in the whole auto audio HIFI circle is also impressive.
In 2019, Rebecca will have more cost-effective new products in its product layout. For example, this year has launched the commemorative 10th anniversary speaker, which is a speaker product with the unique style and characteristics of the harpsichord. At the same time, in order to pursue a higher level of product technology, our team will also introduce an original Italian imported raspberry GS6.3 speaker to give back to the fans who love the raspberry. In addition, we also introduced a heat capacitor made of imported aluminum foil from Japan to make a complete layout of the Rebecca brand product system.
Spend more effort on product research and development, and develop more excellent products for every loyal fan of Rebecca products with the help of the technical strength of international top manufacturers. Baifu's strength is absolute. From basic R&D to production, the products are dominated by the independent consciousness of the R&D team of Bev. It can be said that the future height of Rebecca will only be higher. It is also expected that the implementation of the promotion of Rebecca brand in 2019 can move towards a higher vision.
(III)
CarCAV: Baifu has also joined hands with "American Diamond" to promote the domestic modification market. What kind of market strategy has Baifu's team formulated for American diamonds in 2019?
Chen Yi, General Manager of Baifu: With the increasing demand of the domestic car audio modification market, more brands with different styles are needed to meet the needs of consumers. American Diamond is a brand I have always liked. I have been deeply impressed by this American brand since I first stepped into the car audio modification industry many years ago and came into contact with American diamond products.
American Diamond is an American fever grade brand with a long history. Since its establishment in 1994, it has achieved its outstanding position in the field of top HIFI audio equipment through the technology of several fever grade professional engineers. The product series of the brand not only have a lot of hot audiences in the field of professional automobile audio equipment, but also in the field of yachts, motorboats and other fields.
Baifu won the agency rights and interests of American diamonds, so that Baifu can be even more powerful, and the two sides are bound to create a symbiotic win-win situation. In 2019, our goal is to improve the brand and product influence of American diamonds in all aspects in China. After all, American diamond is a brand with a long history, and has a very high brand awareness and audience fans overseas. We will carry forward the brand of American diamond and let more fans love its distinctive voice. In 2019, our team will prove it to everyone with more practical actions.
In 2019, what goals does Bev set for itself in terms of brand, product, channel construction and consumer construction? Hereby, CarCAV Auto Video Network specially interviewed Chen Yi, the general manager of Baifu, a young and promising expert in car sound modification.
Chen Yi, General Manager of Baifu
CarCAV: In 2018, Bev's market voice was active. In 2019, will Bev still focus on channel services through the "Internet plus" model?
Chen Yi, General Manager of Beuf: In the past two years, Beuf's team has gone all the way and really done a lot of work in the promotion of stores. The Internet plus channel service model in 2018 has been recognized by many channels.
In the Internet era, Baifu has always required itself to keep pace with the times, and has a detailed plan for the advertising of the series. For example, in 2018, we targeted the naming of professional car racing competitions and car audio competitions, made accurate consumer promotion, followed the pace of Internet communication, and achieved good brand improvement results.
In 2019, Bev will continue to make more investment layout in the promotion of Internet brands, strengthen the Internet drainage and investment, directly break through the contact barriers between Bev's brands and C-end consumers, and effectively make more fever owners know, know and love HIFI audio equipment such as Bev's brand Rebecca car audio and the newly introduced American Diamond car audio. Through a series of optimized brand promotion and drainage, Baifu also hopes to complete the leap from online drainage to offline drainage for the majority of cooperative customers in 2019, so as to achieve win-win and development with the B-end channel.
(I)
CarCAV. How does the car audio chain of the audio dock operate in the new year?
Chen Yi, General Manager of Baifu: The audio terminal chain has only been established for one year. We must admit that it is still a young auto audio chain brand. In fact, our team's planning for the audio dock chain in the past year is still a preliminary stage of layout. However, joining the chain is bound to be a core project of Bev in the future.
Baifu is a team that is good at summarizing and creating. Whether it is the product brand, the management and marketing mode of the store, the technical strength of the store, etc., it has a very strong franchise advantage.
Through the mode of joining in the chain, more start-up stores and cooperative stores will be able to successfully operate stores with a greater probability through the support of the audio terminal chain, so that more start-up stores and cooperative stores can stand on the shoulder of the giant "audio terminal" and help the stores to stand on the top of the auto audio refitting market of Baige. The audio terminal has this confidence and strength.
In 2019, we will give priority to joining partners in the dealer cooperation team of Bev system, and welcome more like-minded friends to join us, so as to realize the symbiosis and win-win of Bev family. I believe that under the operation of Bev team, audio terminals will blossom everywhere one after another, becoming the leader of auto audio franchise chain.
(II)
CarCAV: Rebecca car audio is the core of the brand operation of Bev. What kind of product layout will Rebecca have on the product end in 2019.
Chen Yi, General Manager of Baifu: This year is the tenth anniversary of the establishment of Rebecca Auto Audio. Over the past ten years, thanks to the ingenuity of its products, Rebecca has been deeply loved by consumers in the market, and its popularity in the whole auto audio HIFI circle is also impressive.
In 2019, Rebecca will have more cost-effective new products in its product layout. For example, this year has launched the commemorative 10th anniversary speaker, which is a speaker product with the unique style and characteristics of the harpsichord. At the same time, in order to pursue a higher level of product technology, our team will also introduce an original Italian imported raspberry GS6.3 speaker to give back to the fans who love the raspberry. In addition, we also introduced a heat capacitor made of imported aluminum foil from Japan to make a complete layout of the Rebecca brand product system.
Spend more effort on product research and development, and develop more excellent products for every loyal fan of Rebecca products with the help of the technical strength of international top manufacturers. Baifu's strength is absolute. From basic R&D to production, the products are dominated by the independent consciousness of the R&D team of Bev. It can be said that the future height of Rebecca will only be higher. It is also expected that the implementation of the promotion of Rebecca brand in 2019 can move towards a higher vision.
(III)
CarCAV: Baifu has also joined hands with "American Diamond" to promote the domestic modification market. What kind of market strategy has Baifu's team formulated for American diamonds in 2019?
Chen Yi, General Manager of Baifu: With the increasing demand of the domestic car audio modification market, more brands with different styles are needed to meet the needs of consumers. American Diamond is a brand I have always liked. I have been deeply impressed by this American brand since I first stepped into the car audio modification industry many years ago and came into contact with American diamond products.
American Diamond is an American fever grade brand with a long history. Since its establishment in 1994, it has achieved its outstanding position in the field of top HIFI audio equipment through the technology of several fever grade professional engineers. The product series of the brand not only have a lot of hot audiences in the field of professional automobile audio equipment, but also in the field of yachts, motorboats and other fields.
Baifu won the agency rights and interests of American diamonds, so that Baifu can be even more powerful, and the two sides are bound to create a symbiotic win-win situation. In 2019, our goal is to improve the brand and product influence of American diamonds in all aspects in China. After all, American diamond is a brand with a long history, and has a very high brand awareness and audience fans overseas. We will carry forward the brand of American diamond and let more fans love its distinctive voice. In 2019, our team will prove it to everyone with more practical actions.